Travelers should book airfare 14 days or more before the actual date of travel, correct?

In order to get the lowest fares?

What other suggestions are there?

I'm flying out of MKE airport on Aug 28th to PHX.

And leaving PHX on Sept 1st - returning to MKE

Book today! Prices go up closer to departure - if there are any seats left on the flight you want.

Actually, 21 days is better, especially if you want to use miles.
21 days out is when things really start to get jacked up.

Book now. That is Labor Day weekend, so things might be busier. Busier travel times lead to less seats and higher fares.

It's usually best to book domestic flights about 6-10 weeks in advance, but definitely by 3 weeks out.

Yes, even earlier would be better.

More like 6-7 weeks in advance

The best way to say money is to have flexible dates. If you can't be flexible, even by a day either direction, then book early. In general prices will go up as you get closer. At 2 weeks out you'll be seeing that price go up. Use Kayak.com and look at their educated guess as to whether prices will be going up or down in the near future. It's usually pretty good. I would suspect you should be buying your tickets As soon as possible at this point.

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